Experimental, empathetic creative thinker who definitely has the appetite for continual learning. Risk-taker & a shape-shifter, who adapts well in dynamically changing environments requiring focused decision making.
· Managed and self started e-commerce from end-to-end. · Researched and analyzed potential market opportunity in modest men’s fashion niche. · Developed functional requirements for products and successfully managed product development efforts. · Initiated product sourcing and communicate directly with factories and vendors on costing, prototype and production. · Liaised with freight forwarders on timely deliveries, vessel bookings and shipment status. · Piloted branding, positioning, and web designing that led to the launch of online store. · Content and social media marketing that led to increased social media followers organically from 0 to first 1000 in 1 to 2 months. · Develop SEO contents for website. · Designed Ad visuals and split test Ads to determine suitable Ad sets to drive web traffic. · Analyze website analytics to determine winning product and developed marketing plans for sales conversion. · Managed online order fulfillment and ensure customer-centric approach to improve customer experience worldwide.
· Played a pivotal role in developing digital marketing campaign to boost over 100% traffic and engagement in 20 days amongst Sneakerheads aged 20 to 40 years old in Singapore. · Tracked and measured campaign implementations based on agreed budget.
· Worked in a lead role to provide supervision and guidance to junior designer · Managed in-depth product and graphic design and development of corporate gifts and marketing collaterals. Conceptualized, planned and initiated these artifacts and bring them to life. · Coordinated design proposals closely with stakeholders to ensure efficient project approval. · Leads the creation of branding and visual assets for in-house corporate identity and web development. · Oversaw and lead junior designer in designing and developing 20 pieces per collection of new leather product accessories for tradeshow presentation display conducted annually. · Art directed product photo shoots and craft professional digital imaging graphics. · Reviewed and verified production drawings and design documents for quality, accuracy, neatness, functionality, and satisfactory completion. · Becomes the-go-to-person for in-house IT support.
• Assisted the architectural team in visual presentations so as to minimize approx. 3 to 5 hours of their time preparing for their presentation. • Assisted the marketing team in branding support, in-house graphic design, and product sourcing.