Sandra Yap

StarHub / Enterprise Marketing Manager

Sandra Yap

StarHub / Enterprise Marketing Manager

Sandra Yap

StarHub / Enterprise Marketing Manager

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Marketing professional with over 8 years of experience in enterprise and consumer marketing. Proven success in running demand generation campaigns and implementing marketing strategies that have improved the quality of leads generated by 59.7%. Skilled, creative and innovative.

2016年3月
-
現在
StarHub

StarHub

6 years

Enterprise Marketing Manager
現在

2016年3月 -

現在

● SME Marketing ¬ Develop and execute end-to-end marketing strategies and campaigns to increase market-share and mindshare for business mobile among Small Medium Enterprises (SME). ¬ Collaborate with Marketing communications specialist and agencies to develop go-to-market(GTM) campaigns and collaterals to reach out to SMEs.

StarHub Certificate of Achievement for FY 2017

2015年6月
-
2016年2月
Cycle & Carriage

Cycle & Carriage

9 months

Marketing Executive

2015年6月 - 2016年2月

● Planned and executed Atfersales marketing campaigns, promotions and events to create customer brand loyalty in Mercedes-Benz Service Centers ● Collaborated with marketing agencies to conceptualise Aftersales marketing campaign deliverables.

2012年11月
-
2015年6月
M1

M1

3 years

Marketing Executive

2012年11月 - 2015年6月

● Retail Marketing ¬ Conceptualized and implemented island-wide GTM marketing campaigns to drive acquisition of new postpaid mobile connections. ¬ Devised action plan, promotion road map of acquisition and retention strategies to bring up revenue.

2010年12月
-
2012年11月
PMG Asia Pacific Pte Ltd

PMG Asia Pacific Pte Ltd

2 years

Marketing Executive

2010年12月 - 2012年11月

● Managed overall aspects of Hewlett-Packard’s (HP) Laser & Inkjet printers integrated marketing campaigns, product launches and events for HP Asia Pacific regions. ● Conceptualise the various marketing campaign for Hewlett-Packard’s (HP) Laser & Inkjet printers.

2010年12月

Royal Melbourne Institute of Technology (RMIT)

Business Management

2010年12月

2006年3月

Temasek Polytechnic

Hospitality Management

2006年3月


スキルと特徴

Demand Generation

0

Campaign Management

0

digital marketing

0

marketing campaigns strategies and execution

0

marketing strategy

0

Awards and Certifications

StarHub Certificate of Achievement for FY 2017

Professional Certificate in Digital Marketing

2018年12月


言語

英語 - ネイティブ, 北京語 - ビジネス会話

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